Topics: How to choose them and never run out of interesting content

I've been getting a lot of questions lately around topic creation and it occurred to me that others may want to know this too. 
Here's how to choose topics that are relevant, engaging, and always coming!

3-Step Process:

  1. Record the challenges and/or dreams your audience has (e.g. common problems, questions they ask, negative comments you hear)
  2. Take each one and bullet out 5-7 different ways you can answer and/or address it
  3. Give it a twist for interest (optional)

Need ideas to put a spin on it? Here are just a few:

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Example:

Let's take a comment I hear often from webpreneurs who reach out to me:

"I need to do more video, but it's so much work and I'm already doing a ton of other things for my business."

The distilled problem? Video sucks time and energy. Ultimately, they know they should do video, yet they haven't done anything. If they connect it to tangible ROI, they would be motivated to prioritize resolving.

I can take this and create several topics:

  • Is video worth it?
  • Simplify video production
  • LIVE or recorded videos?
  • Video content plan for busy entrepreneurs
  • Expedite the video creation process
  • Strategies for making video ROI tangible
  • Examples of entrepreneurs who are killing it with video even though they're busy


We can choose to refine these crappy title ideas into headlines and work from there - or, if we want - we can choose 1 and give it a twist:

Example:

Topic: "Is Video Worth It?"
Twist: You'll Never Guess What Happened
Outcome: "Lee Almost Quit Making Videos - and Then This Happened"

Topic: "Is Video Worth It?"
Twist: Case Study
Outcome: "How Jeri 6X'd Her Monthly Revenue by Recalculating 2 Areas of Her Video Strategy"

Topic:
 "Is Video Worth It?"
Twist: Crunchy Breakdown
Outcome: "Quick Lessons Learned from 1 Video that Generated 10K"

Topic: "Is Video Worth It?"
Twist: Guest Expert
Outcome: "X Influencer: Should You Plunge into Video Marketing?"

Topic: "Is Video Worth It?"
Twist: Travel Journalist [experience this new thing with me]
Outcome: "I Asked 20 Video Marketers Earning 5K+ [per month] Their #1 Advice on Video Strategy. Here's What They Said."

Like that, I have 5 different pieces of content coming from 5 different angles of display. They all address and discuss in depth determining factors for my audience to discern answers on whether video is worth their time/energy.

Lastly, the twists are great ways to generate interest, authenticity, and engagement while delivering high-value content to your audience.

QUESTION: I'm updating my content calendar and rolling out some in-depth content for you. Can you email me and let me know which topic ideas you want to see?

Simply copy paste the script below and highlight the concepts that stick out to you:

Dear Jess, 

I want to see:

Is video worth it?
Simplify video production
LIVE or recorded videos?
Video content plan for busy entrepreneurs
Expedite the video creation process
Strategies for making video ROI tangible
Examples of entrepreneurs who are killing it with video even though they're busy
Hire a Videographer/Video Editor
5 videos in 5 days: concept to finish 
Online course videos done in 1 week

Thanks,


Appreciate you guys! 

Happy creating,
--Jess




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